Since adopting Kepion, this Personal Care CPG Leader has seen substantial improvements in Planning efficiency and accuracy, helping to drive the growth that the VP of Revenue Growth Management and his team were chartered to create.
Improved Efficiency
Automated data collection, plan, forecast, and reporting processes have drastically reduced the time spent on manual data management.
“Our finance team can now complete month-end trade-spend accruals in mere-minutes, which used to take days.”
Scalability
Kepion provides the flexibility to expand and scale planning efforts without additional headcount, managing complex scenarios like detailed trade promotions while allowing high-level planning for smaller customers.
“We can now scale across more dimensions—SKU, product, customer—without simply adding more people.”
Greater Forecasting Accuracy
With detailed planning by SKU and product, integrated display and trade promotion activities, and with real-time updates, they now achieves more accurate forecasts.
“We’re able to plan at a granular level, which has resulted in better alignment across sales, inventory, and marketing.”
Strategic Focus on Research
By automating administrative tasks, Kepion allows the institute’s team to focus more on intellectual and research-driven work, furthering their mission impact.
“From Sales to Finance to Marketing, we’re now able to connect our efforts and adjust in real-time,”the VP of Revenue Growth explains.“This visibility helps ensure our inventory levels align with demand and promotional activities, driving both net sales and margin growth.”